This is the final destination of the leftist movement. We live a life of physical pleasure thanks to automation yet we are devoid of true fulfillment. So we need to channel our energies that otherwise would have been spent, say, working the field, on finding and striking down non-existent controversy. We call this activism and social justice. In doing so, we hope to attain closer unto some fulfillment.
If people don't see the broader implications of this on our society and the obvious slippery slope it engenders then I am truly alone.