I've been thinking about this. How can we get good ads without extensive tracking? I've been blocking ads as long as I could remember, mostly because it's annoying and/or irrelevant.

However, I'd be down to see ads if they're, say, relevant (things I'm actually interested in) 90% of the time. I thought about having a system where I could voluntarily say what I'd like to see in ads (obviously stuff I'm comfortable letting others know eg: sw, t-shirts, etc) - sort of like subscribing to RSS feed. Maybe advertisers could have a button on their site that I could click to let them know I'm interested in promotions, new releases etc. I imagine those advertisers could be part of an ad network I'd whitelist. I could see this as a win-win, though I don't want to think I'm the only one to think of this. Maybe those in the industry feel status quo is the best at scale.