A full blown social media crucifixion and cancellation to appease the frothing masses. Then [user] can reap the feel good vibes of knowing that even though they missed out on the Summer of Love, they were there when VW got served.

Good grief, no one believes in contrition anymore. No one even believes in the past or the future. They were always this way, they're this way now, and they always will be! There are no mistakes, only lapses that expose your "true" eternal character.

If they ran a campaign of donating to environmental protection charities, carbon capture, or some other means of protecting the planet, with a value equal to that of the money of the revenue of their diesel cheating vehicles sales, I would say they have changed.

Until then, I still think they are doing what they do for the sake of profit.