Did you saw their pack of ten burgers? $1.60 per burger, it's dirt cheap!
https://www.fool.com/investing/2020/06/17/cheaper-burgers-li...
Ground beef is readily available at sub-$3/lb. Plant-based ones like Beyond are over $6/lb. So Beyond is more than twice the price of ground beef.
It gets even worse if you compare it against what I imagine is the most popular meat sold today, chicken breast; that's $1.75/lb in value stores like Sam's Club but is often on sale for less, around $1.50/lb if you pay attention to weekly ads[0]. So in that respect, Beyond meat can be more than four times as expensive!
That may not mean a whole lot to many on this site who are earning six figures but for everyday folks it's a large consideration.
[0] https://circulars-prod.cpnscdn.com/pdf-cache/Randalls/21_14_...