The marketting names are useless though. You see people saying 'I've got an i7, it's faster than an i3' when the i7 is a quad core from 2008 and the i3 is a quad core from last year. And the Nth generation they're doing know where the last three generations are damn near the same doesn't help.

You really need the architecture name to compare processors, and AMD currently has more usable architecture names; even if their processor number are still a disaster, zen 1 vs zen 3 is clear.