That's been the game in cameras for ages. They use the market to sift product configurations and then apply scaling to the ones that win out.
Fuji did, too. And to this day it does not support the X-E3, but does support the X-T3, which is basically identical, save for a different viewfinder placement and a few very minor things.
Back when I bought a new camera I also pondered whether to buy the X-E3 or the X-T3 and… chose the future loser, of course.