What's your take on GNU Name System? Globally-unique public keys with human-friendly nicks (hyper hyper local root) sounds like a good mix. See also, ICANN presentatin about emerging identifiers, introducing Handshake and GNS projects: https://icann.zoom.us/rec/play/QA_d2NDBBhbecI0Yg4WcEorM0DlVt...