For sure. That was a pretty different era though! There was still uncertainty about who would win, but Facebook is the Google of social media networks at this point. There is an incredible amount of resistance to uproot them.
Sure, there's switching inertia, but there's no "killer app" that consumers lose by leaving the google ecosystem. (Except YouTube, I guess.)
Apple's IOS is shrinking globally due to Apple chasing premium customers and pricing itself out of the market. An iPhone SE is $399 after discounting, the average selling price for a smartphone outside the US is about $90.
The iPhone 13 is a truly fantastic product, state of the art with an SOC that is years ahead of the competition. I'm truly privileged not only to own one, but to live in a country where the average man on the street can also afford to buy one for every member of his family. But I'm part of a tiny minority.
I recall a recent article on HN about this