Okay, since there is a singular, "real" evil corporation, are the other non-real evil corporations in the imaginary-evil or fake-evil domain?
edit:
A bit cryptic, my point is that "evil" has been overloaded to meaninglessness. It decreases one's intelligence to use it in an assertion. In war and throughout history, party A asserts party B is evil, and party B asserts party A is evil. If party A is truly evil, then they would have no scruples over claiming party B is truly evil, and vice versa, analagous to the Liar's Paradox. Entering this frame, and debating who is "truly" the evil one, is a lens more likely to obscure than clarify.
An alternative heuristic for assessing the merits of actions: Coercion is considered polar to freedom by many social philosophers. Does party A use coercion to force party B into making a decision that leaves party B worse off?
Does google use coercion to drive user registration?
Does google use coercion to prevent deregistration?
Does google use coercion to damage competitors?
Does google use coercion to forcefully identify the anonymous?
No. No they don't.