I wonder if this is true in regards to marketing. I told my one of my kid sisters that she could get Angry Birds a year ago on my iTunes account, and she got excited. This was before the marketing (I assume).
I talked to Peter Vesterbacka a little more and also published another article based on this discussion. I believe it also opens up their thinking regards to expansion quite well.
http://www.arcticstartup.com/2011/11/02/rovios-plan-conquer-...