Most of our newspapers see new customers, and an on-whole margin increase of 10% annually.

Think of it this way, a small print ad costs $100 for one-time placement. Most real newspaper customers are the ones who can afford $10k-$100k per year.

For that same $100 monthly, we can give that customer a website, SEO, and social-media management--basically opening up a newspaper's customer base to a much wider audience.

BTW, we only do a revenue share, so that bunch-of-money is coming directly from new customers.