Eating cheese and fear of flying hasn't had the same devastating effects on us or on close members of our families as alcohol has, so it is out of place to still promote it when we know how terrible it is.
That seems a bit silly. Heart disease kills lots of people, but it's not weird to invite your friend to a BBQ, even if they're already overweight or have high cholesterol. People are responsible for themselves.
This is not about devastating effect. As adults, we take responsibility for our choices.