I collect rainwater in water butts outside for watering the garden. They stink. What are you doing right that I'm doing wrong?
I’m not sure I’d go that route, but it seems to work for him, and makes an area where wells don’t produce habitable.
You may not be doing anything wrong and still get a bad result, while somebody else in a different location may do a lot of things wrong and still get good results.
Of course, if the system is cycled frequently (i.e. the water doesn't stagnate for months), then it's even better