More than the syntax, it's the verbosity. The more you have to read the more you have to process. Did anyone in the creators of Rust have a look at the syntax of Crystal, Kotlin, Julia, or Elixir ? They're simple, you really don't have to put a lot of effort into reading.
Rust looks like C took the verbosity of Java as a mandatory requirement and borrowed some cool concepts of Haskell (but not the simplicity of its syntax though).