I'm saying that people adapt very quickly when costs are involved.
I'm not saying we sit in the dark at night. I'm saying that we time-shift some energy consumption because some of the day energy is free, and some of the day we pay for it.
The pool pump runs during the day. As does the hot water cylinder. The electrical cost for these us now zero (on most days.) Our night-time electricity usage has gone down because it's more expensive.
When energy costs the same all 24 hours then it's not something I take into consideration. When it's different habits change. I don't use less energy, if anything I use more. But I factor time-of-day into -when- I use it.
Not everything can be shifted. Our peak usage is still in the morning and evening. But scheduled things have moved from night to day.