Most Indian kids who could possibly buy Byju's products, could already afford 1 - 1 tuition. That is after a full day's school work, which in itself is a lot given the sheer gruelling regimen the kids go through- Having to work through class work, home work, unit and term tests.

Many schools also offer integrated JEE curriculum and testing.

It was a scam from the very beginning. Its like selling videos of tourist spots to people who can actually go to those places and see it themselves.