It's just that most Apple software seems to suck in some fundamental way right now. I don't know if it's a technical issue (SwiftUI being meh when compared to UIKit for example) or a culture issue or the money coming in insulating management from accountability. Software execution has been lagging behind the excellent hardware execution for almost all of the Tim Cook era. They desperately need someone like Scott Forstall to come in, kick butts and get stuff going again.
They ideally have a couple of years while waiting for Moore's Law to catch up to turn around their software side. Otherwise, it's a real shame that all that great hardware is just being used to run Electron B2B SaaS apps.