I'm still stunned by that.. definitely a Joker lighting the money on fire scene.

So many products, printed packaging, websites, business cards, games, etc. had the Twitter logo and link on them. It was even integrated into iOS at one point.

This wasn't the first time either.. he tried it with PayPal as well, but they said no, we aren't doing X as the name for PayPal.

The boss can do what they want like all bosses, but this wasn't a decision based on fiduciary value for the shareholders.