I mean, businesses need to be impartial and take no sides. Their goal is to serve both sides of the aisle. If you have a business or you're the CEO, CTO, etc., you can share your political views privately.
Selling in itself tends to be impartial. The experience can be something else. The place I buy tires from proudly advertises their fandom for the WH occupant. They also treat me better than the neutral-appearing, sanitized tire shops.
If my county harassed them for their advertised orientation, the bad actor in that equation would be my county.