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They said they used Yelp photos, which seem like you can verify this.

Here's one from 2014, $5.50 https://www.yelp.com/biz_photos/taqueria-canc%C3%BAn-san-fra...

Here's one from 2015, $6.99 https://www.yelp.com/biz_photos/taqueria-canc%C3%BAn-san-fra...

Yeah, I did in fact read the original article, and the glossy (unreadable) and undated photographs did not convince me. Therefore, the Taco Bell comparison, and the rest of my comment.

I used to eat there regularly. It had been $4.99 for years and jumped to to $5.50 in 2014.

$5.50 - dated March 14, 2014: https://www.yelp.com/biz_photos/taqueria-cancun-san-francisc...

$5.50 - dated February 28, 2014: https://www.yelp.com/biz_photos/taqueria-cancun-san-francisc...

Mind, that's a regular burrito and it was one of the cheaper ones in SF. El Farolito was around $6 at the time. La Taqueria started at $8 for people who liked to splurge. El Papolote's yuppie burritos were like $10.

The price at Taqueria Cancun jumped again in 2014 iirc after La Taqueria won best burrito in the US normalized the higher price and got them some press (Taqueria Cancun was in one of the final brackets).

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