Agree with GP, the message by techies wasn't opaque, the choice of message broker just had a different reach.

It won't matter because they don't care. The masses don't concern themselves with theoretical threats even when they understand them on an intellectual level, they buy the emotional argument no matter how weak it is on technical merit.

To convince them otherwise, you need to offer a more compelling emotional argument, but politicians and lobbyist already tell them that they're going to get raped and killed in the street unless they support their agenda.

So what do you do? How do you come up with an emotional argument that's more compelling than that?