It doesn't say "Because Windows 8 ships with its own app store, it is not an open platform anymore," so you misinterpreted that.
The difference between the Windows 8 app store and Ubuntu's Software Center is that you can easily add 3rd party repositories to the latter. Also keep in mind that on Windows RT (the ARM version of Windows 8), you can't install any apps from outside the app store, period.
> Windows will always be the premier gaming platform as long as it has the majority of the desktop base, and by extension the best driver support, and by extension the most games written for it.
Linux doesn't have to have the best driver support to be sufficient as a gaming platform. If it has enough driver support for games to run well, it has a chance. And the proprietary NVIDIA Linux drivers right now work quite well in my experience. There are a few bugs, but nothing that can't be ironed out with a little time.
Just because Windows has the "majority of the desktop base" doesn't mean it has to be the premiere gaming platform. Gamers are a very select group of people, and there's no reason Valve couldn't target them.
If I were Valve, I would start programs such as "if you spend X hours playing Steam games on Linux, you get a discount on your next game." That would have a huge impact on what gamers are using to play games, and could push other developers to port their games to Linux. As the middleman between millions of gamers and hundreds of game studios, Valve has enormous power here.