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TL;DR ad-lib with "custom software" would be:

Custom Software can cost a variable of extreme prices, depending on who's building it and exactly what is wanted out of the custom software.

What's so ludicrous about that?

Maybe read the article and not just the title?

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The point is that "app" means application. "What does an application cost?" - well, is it a CLI that prints the current time in the terminal? Or is it Microsoft Word?

You can get a fully functional well polished fart button app for both iOS and Android made for less than $4k, but I doubt you could make something like the Facebook app on even one platform for $400k.

Any iOS dev worth his/her salt could make a well-polished fart button app in under an hour and for less than $100.

But no iOS dev worth their salt is gonna' do that.

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