Not everyone, but it's one possible path for a company when the VC money burns out. It's more likely than these companies just dragging the model to the trashcan and declaring bankruptcy IMO.

Take a look at this: https://en.wikipedia.org/wiki/Koomey%27s_law

2.6 years is about 16x in a decade. That's another path out - inference on GPUs gets so cheap they become profitable at current prices.