That's just the braindeqd design of DNS, responding to arbitrary UDP packets without authenticating the IP address of the sender.
RFC 2827 (BCP 38) was published in May 2000. There's no good excuse for end-user ISPs to not be doing this for pretty much all of their customers.
[0] For the purposes of this discussion, I'm declaring that "cloud" providers are ISPs. They provide IP addresses and Internet connectivity to their customers, so they count.