Digging around with Wayback Machine, a DIY Ryzen 7840 (I wrote 8840 incorrectly earlier) with 16GB RAM, 512GB SSD, Windows Home, a power adapter, and four basic expansion cards would have been 1768 EUR in 1H 2024.

Instead, I got an ASUS Zenbook 14 OLED with those specs (albeit a slightly bigger better screen) for exactly 1000 EUR in a local shop.

Now, yes, I could remove the Windows cost (ahem), not pay for a charger, and save a little buying RAM and an SSD from elsewhere, but then it's not remotely an apples-to-apples comparison.