Mobile games are so hit and miss I bet most people using this SDK will never top $1000 in revenues and will never see a dime. But if their app does blow up and get popular, they won't be able to get the brand recognition that comes with it. I am struggling to find the benefits of using this :/
Here's why you want to use it:
-It's so easy to use a couple high school students build a social game with it that's doing quite well.
-It leads you to build the type of game that has a higher chance of succeeding.
-When you publish with us, we produce all the art and music for your game at no upfront cost to you and promote your game. This is easily a $1000 value. We got Name That Jam! To the top 25 Trivia and Music games in the App Store for 2 weeks :)
Is it because you don't want bad art/music in games you publish for other people? I can see where that gets tricky.
I should also point out that by using the SDK you can make three games in the time it would have taken you to make one. The Ghost template game was built and pushed to the App Store in the span of a few days.