From this video, if it was the batteries, the new containers don't look very fireproof: http://www.bbc.co.uk/news/uk-23295115
The batteries are nowhere near there. They're low on the plane, one set near the wings and one forward. That's maybe the APU, though more forward than I'd expect. Looks more like the cabin, maybe even the "flight attendant rest area" which is above the cabin.
My guess: random electrical. Or someone smoking carelessly.