> * If you cancel wireless service, remaining balance on device becomes due. Total for iPad Air 16 GB $630.00
Strictly speaking, it's $629.00 for the iPad Air directly, so in fact this "free monthly 200MB data for life" costs $1
Their phone "contracts" are the same no-bullshit deals. You get $X off the phone initially, after which you pay back the debt at $20/month. If you quit at any time you simply pay the remaining balance.
Compare with AT&T where the early-termination fees are punitive and far in excess of the "loan" they gave you to begin with.
I think that's the batter way to look at it since a) that's the price they've charged with or without the data, and b) I believe you can BYOD and get the same deal without any charges (other than possibly buying a SIM if you don't already have one).