It's a repeated meme that Apple should "stop litigating and get back to innovating" as if the organization is incapable of doing both. I disagree that Apple should back down. Tim Cook's advice was given at a time when Apple was more dependent on Samsung as a supplier, and being in charge of operations that was his concern. Since then Apple has diversified away from Samsung (and continues to do so). It is most definitely not in Apple's best interest to let Samsung continue as they have throughout their history, in terms of IP infringement, without a cost. The alternative is to become a victim like the many other companies mentioned in the article.