NFL gameplay has a state variable (field position) that strongly affects score probability. This state variable accumulates over long periods of time in the game, and is thus influenced by skill.
On the other hand (the claim goes), scoring potential in soccer is mostly affected by possession of the ball, which changes frequently, and there isn't a persistent state.
The effect is that, with each possession, there is a small chance of Team A scoring. The ball passes to Team B, and then back to Team A. Team A then has another shot at scoring, which (due to lack of persistent state) is largely independent of its earlier chance.
To be more definite, the final score of Team A is:
S = C1 + C2 + ... + CN
where the Ci's are almost statistically independent, 0/1 random variables, with P(Ci = 1) rather low. Each Ci indicates a score on a given ball possession. This is a situation where the Poisson limit (http://en.wikipedia.org/wiki/Poisson_limit_theorem) is applicable.The NFL situation does not decouple this way, because the Ci's are not independent, due to the field position issue. The corresponding state variables with baseball are balls-strikes and players-on-base.
If you believe in the Poisson model, then Poisson model + low counts is an unfavorable regime to determine if Team A's score-probability is less than Team B's. On the other hand, if it's high counts (i.e., S is large) then it's easy to tell. This validates a commenter nearby who says he thinks season-wide scores provide more insight than tournaments.
As you mentioned, hockey would seem to be another good parallel to soccer (I think). It was smart to notice that.
Incidentally, I don't care one way the other about any of these sports, but I think the probabilistic analysis is interesting.