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To make sure their customers are happy.

That's a good thing when you're selling products that people tend to replace every 2 to 3 years.

Or more. Serious gamers replace their GPU roughly every year.

Yeah, but what else are their customers going to buy? AMD?

The customers aren't actually going to exercise the refund; the point of offering it is just to prevent backlash.

I don't see the relevance here, but that article was actually really interesting. Thanks for the link.

Sure. Some people might just get mad enough to do so.