Totally fair and we're working on it. I think part of the challenge for us is that we're not really an e-commerce business in the traditional sense. And so, while we may want to preserve some of those elements (pricing, pop up messages, etc.), we're also trying to do it in the context of optimizing for, very fast requests (no sign up, no sign in, <60 seconds to request something... last minute business and all), pay what you want model, etc.

If you don't mind, I'd like to ask, do you think having customer testimonials eases some of your fears of clunkiness? Or do you tend to think, well anyone can "make up" a testimonial? I ask because what you're pointing out is a very real concern of mine. Once people have tried our service, they LOVE it (we have near perfect 10s on NPS across the board), but there is a bit of hesitancy at the beginning, which could be caused by many different factors I'm trying to isolate.