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Just a guess, but that scrolling behavior you hate could be an optimization for the case of two or more people trying to choose a show/movie together. This way, whoever's operating the page won't browse in a way that disorients the audience, but instead give them time to discuss options as they mosey by.

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Even alone, I find it forces me to reconsider more.

I kinda see it as like a "whoah there sonny, you know I only have 100 movies total, why don't we look through each one of them before you give up there, eh speedy?" which while frustrating ... kinda makes sense. (if I were to verbalize their UX).

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