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BrandonCowan

1 karma · joined June 24, 2013

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BrandonCowan··on My app failed and makes no money
btw To promote your app, app review sites are up there with the biggest time wasters on the planet. Unless you have some sort of ground-breaking technology in the app, it is very unlikely that pitching your app to review sites etc have any effect at all. I've tried submitting lots of my apps (even my 'successful' ones) to these sites and nothing ever comes from it. Other developers seem to have the same results as me...
BrandonCowan··on My app failed and makes no money
https://itunes.apple.com/au/app/gravityicons/id534926366?mt=...

Over the years, I have tried most (free/cheap) avenues to help market my apps. In general, I market them through PR (I know this is not a sustainable strategy despite my arguably successful track record with it). As with many 'rookie developers', I thought this app would be the next Angry Birds and little promotion would be needed for it to take off. Additionally, I didn't attempt to get PR for this app because in my eyes, it would be difficult to pitch to the media and for every media pitch that doesn't go ahead, I see this as slowly breaking away a relationship built with journalists, reporters etc.

I did try to get the icon owners (eg. Temple Run developer etc) to post on their Facebook pages etc about the app but only a few did, and the ones that did, didn't have tens of thousands of 'likes' or anything like that, unfortunately.

I added in an alert to share the game after beating one of the bonus levels (I forgot which one but I think it is around 25/30). I should probably put it earlier but in general, people close those alerts anyway without an incentive to share the app. Overall, I have made quite a number of mistakes with this app. I have learnt from them and I am moving on.