Cpevans··on Will Apple Acquire Peloton?With $193B in the coffers and a market cap approaching $2T, Apple could easily acquire Peloton. But they probably won’t. Here’s why.
Cpevans··on The Metaverse of FitnessThe future of exercise looks more like Fortnite than fitness as we know it.
Cpevans··on Everything We Know About Apple FitFrom exercise and nutrition to sleep and mental health, fitness has become the front door to personalized healthcare. And Apple is well-positioned to seize this opportunity.
Cpevans··on The Rise of the Fitness CreatorAs consumer habits shift, and new digital tools emerge, the rise of the fitness creator could be more disruptive to the industry than Peloton.