I still use last.fm, connected to my Spotify account. Before it was connected to the iTunes with their desktop app. I always loved their listening analysis and charts, matching with other people's taste.
494 karma · joined March 23, 2020
How to Create Advertising That Sells Ad by David Ogilvy [1972] https://boraoztunc.medium.com/how-to-create-advertising-that...
What I meant was, there is nothing wrong with advertising, or targeting right people to deliver value, products, services to them with creative approaches. Online advertising though, especially programmatic, is totally a different scheme.
I suggest reading more about; "Surveillance Capitalism"
Professor Shoshana Zuboff, author of “[The Age of Surveillance Capitalism](https://en.wikipedia.org/wiki/The_Age_of_Surveillance_Capita..., who coined the term surveillance capitalism in 2014, defines it as;
" …the unilateral claiming of private human experience as free raw material for translation into behavioral data. These data are then computed and packaged as prediction products and sold into behavioral futures markets — business customers with a commercial interest in knowing what we will do now, soon, and later."
In an interview with The Gurdian, Zuboff explains how surveillance capitalism is a human creation;
>It lives in history, not in technological inevitability. It was pioneered and elaborated through trial and error at Google in much the same way that the Ford Motor Company discovered the new economics of mass production or General Motors discovered the logic of managerial capitalism.
>Surveillance capitalism was invented around 2001 as the solution to financial emergency in the teeth of the dotcom bust when the fledgling company faced the loss of investor confidence. As investor pressure mounted, Google’s leaders abandoned their declared antipathy toward advertising. Instead they decided to boost ad revenue by using their exclusive access to user data logs (once known as “data exhaust”) in combination with their already substantial analytical capabilities and computational power, to generate predictions of user click-through rates, taken as a signal of an ad’s relevance.
>Operationally this meant that Google would both repurpose its growing cache of behavioural data, now put to work as a behavioural data surplus, and develop methods to aggressively seek new sources of this surplus.
>The company developed new methods of secret surplus capture that could uncover data that users intentionally opted to keep private, as well as to infer extensive personal information that users did not or would not provide. And this surplus would then be analysed for hidden meanings that could predict click-through behaviour. The surplus data became the basis for new predictions markets called targeted advertising.
Here was the origin of surveillance capitalism in an unprecedented and lucrative brew: behavioural surplus, data science, material infrastructure, computational power, algorithmic systems, and automated platforms. As click-through rates skyrocketed, advertising quickly became as important as search. Eventually it became the cornerstone of a new kind of commerce that depended upon online surveillance at scale.
The success of these new mechanisms only became visible when Google went public in 2004. That’s when it finally revealed that between 2001 and its 2004 IPO, revenues increased by 3,590%.
Surveillance capitalism is no more limited to advertising than mass production was limited to the fabrication of the Ford Model T. It quickly became the default model for capital accumulation in Silicon Valley, embraced by nearly every startup and app.
---
Further sources if you are interested:
VPRO Documentary Shoshana Zuboff on surveillance capitalism https://www.youtube.com/watch?v=hIXhnWUmMvw
The Intercept The Rise of Surveillance Capitalism https://www.youtube.com/watch?v=2s4Y-uZG5zk
High tech is watching you https://news.harvard.edu/gazette/story/2019/03/harvard-profe...
Adtech was created to make the buying and selling of online advertising so much more efficient. Today, about $350 billion dollars is spent on online advertising. 70%+ of it is bought programmatically. And according to the ANA and PwC, 70% of advertising dollars spent on online programmatic advertising never touch a human being. Of $200 billion in annual programmatic ad spend, $140 billion disappears in "ad fees, fraud, non-viewable impressions, non-brand-safe placements, and unknown allocations".
See The Programmatic Poop Funnel: https://i2.createsend1.com/ei/d/DD/DB6/ACD/030147/csfinal/Sc...
I love reading Bob Hoffman about this subject.
"The lovely fantasy of online advertising -- in which the same person who was frantically clicking her remote to escape from TV advertising was going to merrily click her mouse to interact with online advertising -- is going to go down as one of the great marketing delusions of all time. It has been undermined by an unfortunate fact of nature -- no one in his right mind volunteers for advertising.
By a factor of about a thousand to one, people who can interact with media do so to avoid advertising -- not engage with it."
Talent is everywhere, and people willing to work in time zones where companies, teams operate. Does it really matter where the employee located?
But decision is made, I'm upgrading to a new macbook pro soon and will change my design tools. At least I'll try hard before installing creative cloud.
So I formed through another company, which was cheaper with more features. 500$ for Atlas, and you still have to do a lot of stuff and pay more to move forward.
Even they are not providing services in Turkey, and no intention to fight for this equality, they like to use Turkish founders in marketing materials, videos as you can see in this Atlas campaign. Not feel right.
https://buy.stripe.com/dR6cOd9RJ8KS8nufYZ
For this demo link for example, I wanted to see other stickers in "Stripe Sticker Shop". May be this more of a e-commerce feature, rather than a payment/checkout solution, but after all it is all about selling and buying.
Combine this with Neuralink's chip, so I can orchestrate creating a design system with my thoughts, not endless hours of clicking and designing pixel by pixel.
I don't know the next big thing of course, always thought the future is bright, but seeing how everything evolving, our greed to make money, which is pretty an illusion considering we are species living on a planet in space, individually will eventually die, even the consequences of our actions may result turning this habitat to a non livable habitat for our species and others as well.. What is wrong with us?
Exactly how I feel these days.
You are in a thin line in Turkey, your life can change dramatically in a blink of an eye, and where you find yourself in really dangerous positions for very basic reasons.
I mentioned here before on another post, it is mostly because of the long-years offline archive, mockups, and all the resources I can find easily, both offline and online. Recently I get my courage and decided to end my subscription, at the last stage of the process they proposed a two-month free, so I took it. What a shame, but I hope I'll decide the same after these two months.
Adobe is really what Steve Jobs described back than; "rapid energy consumption, computer crashes, poor performance on mobile devices, abysmal security, lack of touch support."
thank you for trying, and take your time to write down your thoughts, they will have great impact on how Echoes evolve. may be we should create a public roadmap, also for these feature requests. There is an announcement integration in the app, top-right notification icon, we'll keep you posted.
You can connect streaming services (currently Spotify) and explore your music streaming stats; top artists, top tracks, recently played tracks.
Spotify APIs is pretty nice to play with, in the Discover section you can discover more great music based on your streaming data, create playlists that will be added to your Spotify library instantly. Like tracks, follow artists easily that in sync with your Spotify account.
We also use Spotify Web Playback SDK, which is in beta, to provide a full music listening experience without leaving the app.
We will be working on to add more streaming services, and also features. Kindly let us know your thoughts, how we can improve the experience, and what you want to see in a music discovery app like this.
At some point I'll manage to figure this out and take a bold step further to leave Adobe all behind. I know there are options, tried most of them (Affinity etc), but I make my living through these apps and I need reliable software with resources and community, just like Figma did in a great way for UX/product design, I wish they create side products like CC apps, for print design, even audio design, that would be awesome.