Could be, could be what the fella actually said - if someone did say that to me I'd be less inclined to allow them apply electrodes to me... and that's the professional.
The amateurs (as linked from the article) are burning themselves...
From http://www.physforum.com/index.php?showtopic=7943
"it actually burnt though the skin and left bruise marks. i hope it's gonna go after few days coz i look really silly"
Yeah, I think I'll give it a miss, thanks.