334 karma · joined November 30, 2010
My guess would be that gawker pushed some of their partners/syndicates toward other more profitable Gawker properties once VW got rolling and it was clear how much traffic/revenue they could expect from the current valleywag style & audience.
Were other gawker properties launched at the time of this drop?
I find it strange that both of the Preston-Werners posted blog posts directly after the github post came out. Usually I'd think lawyers would not encourage this...
I think keeping these kind of coupon codes as a %rev affiliate model rather than CPC ads makes it easier to justify the high level of spending (much of which is cannabilizing other marketing channels) - if it was more directly comparable to adwords & Product Listing Ads CPC-based costs, I think more large brands would move faster to cut the wasteful spending going on in these programs.
Right now many rationalize it as "4% of revenue is a great acq cost" - but it's not a true acquisition cost as you already acquired many of these customers and if the affiliate sites didn't exist, 99% of these sales would still happen.
If you're a pure SEO built company, are you really betting it all on SEO? Without it you'd have no company, and if it weren't risky, there would be no opportunity left.
Most of those "no price listed" tools run somewhere between 5-15% of ad spend. Many times with high minimums. I see no reason to choose one from scratch.
Either learn adwords (really learn it, practice, test, do it right) or hire someone who knows what they're doing (and beware of all those who think they do but don't...)
Google is super optimized to get into your wallet so either play ball or stay the hell out of the path of the greatest money machine ever created as it rakes in cash all the way til it can't monopolize more.
For all the words journalists spend on this topic, I've never seen anything which makes a whole lot of sense to regular non-journalist people, often the crux of the journalist side is some vague statement like "journalism is key for democracy". Is it? What part of it is?
Then maybe we can find ways to make a new journalism model which works without paying for the paper it's printed on and getting some nice local classified ads with your bundle.
Wu-Tang are one of the few music acts to really get that it's about entertainment.
At least if you're gonna have multiple sites, this WPEngine is expensive stuff.