Cool, congrats Pharmly.
-2 karma · joined May 6, 2013
It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.
If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.