162 karma · joined March 11, 2016
I've worked in many GSC consoles over the years, and I've never seen anything like what I saw in this case. (I'm the original author)
This seems incompatible with ePD.
Combining Inputs: We combine key session details (which shall not be named for security reasons) with a cryptographically secure secret value. SHA-512 Hashing: This combined input is hashed using SHA-512, producing a highly secure, anonymized session ID.
They know that we can see what they send in their tracking payload right? They send: hostname, language, referrer, screen resolution, page title, url, and a website id.
So I would presume their highly secretive & secure user session id is: hash(salt + website id + ip + HTTP user-agent + screen resolution? + language?)
I don't see that it says how frequently the salts are rotated, which is one of the key points on which the "no consent banner required" tools like this claim that consent isn't required.
I don't personally think it's new vs. old as much as the power law distribution coupled with the fact that old music is more available and promoted than ever. Plus the algorithms are focused on giving us more of the same thing we have shown it we like rather than new music discovery.
Not to say it isn't an issue, but that Forture article they reference is pretty alarmist and thin on detail.
It says, "A prominently located direct link or button which may be located within either a customer account or profile, or within either device or user settings."
I think where the interpretation that one-click sub == one-click unsub is from this passage:
"The ability to cancel or terminate an automatic renewal or continuous service pursuant to subdivision (c) or (d) shall be available to the consumer in the same medium that the consumer used in the transaction that resulted in the activation of the automatic renewal or continuous service, or the same medium in which the consumer is accustomed to interacting with the business, including, but not limited to, in person, by telephone, by mail, or by email."
The idea being that one-click is a medium, which doesn't seem to be the intent here.
I also have a google sheet listing the basics of each of those tools: https://gaalternatives.guide/sheet
I get the cynicism about the industry in general since Google led this merger between web analytics and advertising, but there are plenty of providers in the analytics space that aren't following that path.
One could argue that since it's a US-based company it can't be Shrems II compliant, but you can make that argument about a lot of things.
The decisions don't explicitly mention a version, they say these particular sites: "...shall cease to use the version of the Google Analytics tool used on 14 August 2020". They don't say if that's UA or GA4. The original complaints from NOYB refer to UA, but the issues cited in this decision would apply to GA4 as well.
So when the DPA says "Companies must stop using Google Analytics", there's no reason to think they only mean the version that was already shut off when they published that post.
I usually describe the cost of GA as "subsidized by your customers' data".
The reason why I didn't define "tracked" for the people taking the poll is that I think that's the most representative way to replicate the question that consent boxes are theoretical asking, but in an abstract way out of the context of a specific website. When a user sees that consent box, they have little to no idea of what tracking is actually happening.
Good luck!