256 karma · joined September 23, 2010
My business: http://www.blogthings.com
My personal site: http://www.ihaveneverdonethisbefore.com
Me @ twitter: @starrykari
Otherwise, I don't really add any content to Facebook much considering how often I log in. Most of my friends (professionals in their mid to late 30s) have more or less stopped using it, except for women with small children.
In this case, "he" is a "she", btw :-)
I tend to agree with you about curation versus AI, but I am not 100% sure. Years ago I was skeptical that collaborative filtering would ever work at all. As the poster below notes, it does pretty well for Netflix and sometimes for Amazon too. I could at least imagine some sort of AI recommendation system working for the masses, but I doubt it would ever appeal to the highest end customers.
I don't see why internet fashion companies couldn't take a crack at solving / mitigating at least some of these. For example, there are some sites (like zafu.com - no affiliation) that help women find jeans that fit. They can't change the sizes on the jeans, but I'm not holding my breath for the fashion industry to make sizing any easier any time soon.
I also disagree with her claim that discoverability is not a problem. A lot of people are trying to solve it, but I don't consider it solved for myself (or other women I know). I find the choices in women's fashion to be overwhelming (to say the least), and I'm still looking for the more efficient ways to find clothes I like.
I agree with her overall point that the number of trendy affiliate fashion sites is getting tiresome, but that doesn't mean that they couldn't be developed in interesting ways. It may be true that affiliate sites need to sell a ton more in order to compete with "click-and-mortar" fashion companies, but I'd argue that affiliate sites can also be more innovative, flexible, and forward thinking. If you're not shipping or manufacturing, you can iterate more quickly.
I clicked over to your site, and your design blew me away. You really build authority with it, but also keep things fun, lighthearted, and modern.
A couple suggestions:
- You might want to test telling people they don't pay you fees after the first X they receive in monthly donations (around $1333, right? maybe make that an even $1000) as opposed to the maximum they pay you in fees. My marketing copywriting intuition tells me that may be clearer / more compelling than people having to do the math themselves. It also gives them a more tangible goal to shoot for and story to tell themselves. ("I'm sure we can get over $X a month, and the service is basically free after that!")
- Possibly test a more prominent mention of Facebook / Twitter integration on the front page (to the point that you don't have to click or mouseover to see it). I have a feeling that these features are pretty important to non-profits, especially ones who aren't savvy enough to have a good web presence yet. I'm not sure - again, probably I would just test it out.
This whole video served as a reminder to me to slow down, listen to what people are asking you, and give a thoughtful response. I'm not claiming I'd do any better in this sort of situation, but the amount of marketing speak coming from most of these guys' mouths was practically dehumanizing to PG and Harj.
I met a lot of diehard Gowalla fans during SXSW at their party, and they seemed much more keyed into the gaming / object collection aspects of the service. Bottom line - I think a lot of these superfans (many of whom traveled on their own dime to the party) will probably feel alienated by this new app. Gowalla will probably have to find a whole new market, which may not be the worst thing but won't be the easiest either.
No matter what, I think Gowalla has a huge uphill battle to climb. They haven't even really been able to build much excitement here in Austin (even among people I know who are addicted to social media). I think their design and UI is top notch, but they seem to be missing whatever makes consumers super excited.
Take the lessons you learned and start again. Sooner rather than later. You'll probably fail again too, but eventually you'll stumble upon something that clicks. The key is refusing to give up.
Perseverance is much more important than any idea, programming language, or system of doing things. People who get it all right on the first or second try aren't skilled entrepreneurs. They're just lucky.
Spending too much time at home makes me more negative about everything. In particular, I'm starting to wonder if working from my home office makes me a little too pessimistic about my business and less willing to take risks. I feel pretty crabby about work when I'm working from my home desk, but as this article points out, working at a coffee shop makes my work seem cooler. That shift in attitude is a revelation both for productivity and creativity.
Before hearing her story, I was skeptical that anyone tried to pull this crap. She's now in a field (marketing) where she can put her slyness to more use.
They aren't as good as iStockPhoto, but I am way too cheap to use iStockPhoto regularly. Plus I found their credit system infuriating. If you find something you like on iStockPhoto that isn't labeled exclusive, search for it on Shutterstock. Sometimes it's there for a lot less money.
Facebook has turned into the place I avoid my crazy family and embarrassing childhood friends, while Twitter still is decent for finding and building new friendships.
I am not of fan of too much time between submitting my email address and getting a launch email. Like others have pointed out, I totally forget about the company in question.
However, it also greatly annoys me to sign up for a notification list only to start receiving progress update emails. I'm never that excited about a startup. I always unsubscribe from emails like these.
I think progress updates are be better dealt with on Twitter, Facebook, or a blog - depending on the audience it's intended for. Don't turn what's supposed to be a one time email into a newsletter.
I would recommend hitting up your library for a Dave Ramsey book or two. I don't follow his religion, but his "baby steps" for getting out of financial hot water are right on. Follow them - they aren't easy, but they work.
Sell stuff. Work your ass off. Live with tons of roommates. Eat beans and rice. Many people have gotten themselves out of worse situations with less means and education.
There will always be business opportunities. Solve your debt problem now. I rather live a debt-free "wage slave" life than be a scrappy entrepreneur who is always running away from creditors.