606 karma · joined October 28, 2010
Why would it do anything else?
The next car might be a Tesla though.
The key is being able to quantify the change/goal. If it can't be quantified it's probably not worth your time or theirs, seek something that is. Once quantified you can price it based on the value you'll deliver. They can make the decision based on whatever they want to use to assess its cost/benefit but it should be obvious and a no-brainer if the investigation was through.
If you're stuck in pricing things based on your costs or dealing with individuals who can't articulate/quantify their pain it might be best to seek other opportunities.
This has been my focus for the last two years, both personally and in business. It's paying dividends in both.
This, among others, gives me the impression that among VCs A16Z is the Founder's VC. The drive for profits and ruling by the numbers (favoured by accountants and investors) seems to be tempered by a very real grip and understanding of the reality a founder and their team faces.
You must have the ability to make decisions; cash is king.
I have about a decade worth of sales experience. Sometimes not very successful, some very successful. I've also succeeded with convincing investors. The two were very similar for me. I've also worked with many other people in sales roles; of the ones that were successful only a small handful sold in the way Paul writes about.
Moving forward I won't be working with, or hiring anyone who doesn't. It's better for everyone.
Thanks for the essay, Paul.
Online commerce is a different story where the US is far ahead of the rest of the world.
I travel frequently and I'm on the other side of the spectrum. I'm younger, caucasian, dress professionally when I travel and have never been searched and haven't seen anyone get through customs faster than I do. I'm practically invisible to airport security. I don't think I do anything differently than anyone else other than I'm probably a little more hurried than others because I've been through it many times so I want to be efficient. But I've heard and witnessed others having troubles many times. They must be profiling people on some scale that I just don't register on.
I'm not sure how much value this comment adds to the discussion other than perhaps adding a point to validate your comment from a different perspective.
I, too, am short. I'm 5'6". I have always worked on teams with people much older than me (seems like a 15-20 year average). When I was in my early 20s and in sales selling high dollar value equipment I recognized that my age wasn't going to help. It took a few moments to dispel that once I began talking with someone as I just needed to overcome the view that I was inexperienced (As that would be associated with my age). It definitely did not hold me back and I'm fairly sure that if I lost a deal it was because of something other than my height.
We all face challenges and each are unique to us.
I meet a lot of people and I don't know anyone who would actively discriminate against someone short. I read through the article and based on it alone I got the sense that these challenges my stem from within the author rather than something external. I didn't read an examples of a situation that you'd reason resulted due to his height. Just interpretations.
"Ultimately, your greatest competition is yourself." - Guy Kawasaki
Great marketers do that. If you're considering one branch of marketing, Promotion and Marketing Communications in this case, you may be missing a deeper opportunity.
Mar Comm is a tool of the trade and is a small part of good marketing, it's the most outwardly visible however. If your quest is for a megaphone you may have better luck seeking a PR or communications type person than a marketer.
If you're looking for someone with a holistic view towards marketing, want them to drive your strategy, and do the heavy lifting then I'd advise finding someone who is very experienced in marketing from a business development type role to assist in identifying and selecting the right person for you.
That may not be the answer you're looking for but I don't think there's a shortcut here that will be successful. We humans are terrible at assessing the skill of others in a field we have no direct experience in.
I'm having trouble with the balancing act. I definitely need to improve the searchability of the site. At the same time if I put everything front and center it'll become pretty apparent that we don't have many listings yet. Will that just turn people away? I'm not sure yet, I don't have the data to say.
I'll think more on this.
We built it to integrate with vBulletin forums: https://partners.styckyd.com
Our brand name is taken from "stickying" a post on a forum.
All they have to do is put it in a box and drop the package off.
This also means that we can eventually grow each seller's addressable market within our system as we'll handle cross-border shipping on their behalf.
Our target is to serve the C2C market and make shipping less painless as well as eliminate some of the risk on the buyer's side. With the current climate for buying goods online companies serving the space are at risk for opening themselves up to scams like this one by buyers. The reality for anyone accepting credit cards is that you're at the mercy of the buyer.
To identify if the problem lay in the two options I presented you do have to ensure that the people who saw it are part of your target market and that you targeted your communications well.
I think you did get useful data:
Spent two thousand dollars on adwords and got zero sign ups
With that, now you have to figure out why. There are two paths to explore:
1) Your product doesn't meet the needs of the market. It's not useful/valuable. 2) Your messaging doesn't properly communicate the value of your product to the market. So they couldn't understand why they'd need/want it and left.
Figure out which one of those is the case (could be both!) and keep marching.
I'm clearly not an expert but I'm not sure if this would work on the lower end / high quantity end of the market. Especially at the start. I have a feeling that if I could guarantee my guy 10 jackets a month through the internet, he'd be extremely happy.
I bought a custom made leather jacket and it's by far my favourite piece of clothing. I'd love to see that whole process transfer to the web somehow and not be painful. I want to see it on the web because I want access to more people like the guy who made my jacket (I also want him to be able to make these jackets for more people, they're awesome)
If you didn't like yours for the same reason I don't know if you'd like the new iterations. You're still not doing the shifting yourself.
ps. Your project looks interesting and I signed up for the mailing list. The success page said an email had been sent but I haven't received anything. Not sure if there's a long delay or it's a bug.