klbarry

1) Ethos (your perceived character) is the most important, with regards to pathos (emotion) and logos (logic)

2) People make judgments by comparison/anchoring.

3) People process information best from stories.

4) People are foremost interested in things that affect them.

5) Breaking patterns gets attention.

6) People look to other people's decisions when making decisions.

7) People will believe things more easily that fit their pre-existent mindset. The converse is also true.

8) People handle one idea at a time best.

9) People want more choices, but are happier with fewer.

10) People decide first, then rationalize - If people are stuck with something, they will like it more over time.

11) Experience is memory, the last part of the experience is weighted heavily.

If you mean that you don't spend money on advertising, I can certainly believe that.

The premise of the book is solid; invest in assets that make money for you without you having to be there. He specifically says in the book a few times that he doesn't necessarily advocate real estate investing, but to invest in what makes financial sense, as long as you invest in something. He gives this as a representative list of such investments:

1) Businesses that do not require your physical presence I.E. a web app that you have someone program once and people pay $10 a month for

2) Stocks

3) Bonds

4) Mutual funds

5) Income generating real estate

6) Royalties from intellectual property

7) Any other recurring sources of income

This is why they initially wanted health care debates behind closed doors - the lobbyists can make much more use of transparency than the uninterested voter can. Fareed Zakaria wrote a lot about this in The Future of Freedom: Illiberal Democracy at Home and Abroad.

{1} [A Brilliant Solution: Inventing the American Constitution by Carol Berkin]

He went from 486 to 180 lbs, and kept it off afterwards, only gaining ~16 or so in the next five years.

I would be interested in knowing what nutrients he was supplied to stay alive!

It is entirely possible for a school to give an excellent education for an order of magnitude less than the large schools do, and this is evidence to me that most schools are horrendously inefficient.

Median starting and mid career salaries by undergrad major. Engineering dominates the top salaries.