marketechy

So we tried to get SOC-2 certified before writing a single line of code. Of course it doesn’t make any sense as by definition SOC-2 requires the existence of a software product. However this is a reflection of our thought process - enterprise grade security is core to everything we do from the get go whether it's building the product or establishing the company culture.

With CDWs now rapidly evolving beyond structured data analytics into the world of AI and GenAI, one thing is unequivocally clear: a sound CDW strategy is a must-have for every company, whether an enterprise or SMB, across all sizes and sectors. Building on this...

Let's consider what aspects of AI content optimization require human post-generation input and review a checklist for editing AI-augmented copy.

Once you start investing in content strategy expecting some ROI, an established content plan is a must.

This is the guide on how to make a basic tech SEO fix to maximize the outcome of Googlebot crawls, improve website usability, and boost web page rankings.

Whenever your commercial website underperforms in one of these aspects, it’s a sure sign that you need a qualified technical SEO audit service.

Let’s review what goals you can achieve through a consistent email marketing strategy and what practices and tools will help you manage campaigns most effectively.

Today, we’ll look into the hottest digital marketing trends for 2024. Let’s get started.

Structured data markup improves search visibility and increases CTR.

We invite you to delve into the specifics of digital marketing funnel construction. Read on, and you’ll discover what essentials underpin prospects' transition to leads and nurturing leads into customers.

In 2023, many B2B marketers broadly agree that LinkedIn-targeted advertising yields tons of qualified leads.

As a concept, Data Monitoring isn’t new, but is ever evolving. As organizations navigate increasingly complex data ecosystems with decreasing resources, ensuring data integrity and reliability has never been more crucial. While any ‘list’ of rules for effective monitoring of data is hardly comprehensive, let’s explore some guidelines.

We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.

Discover how Google Analytics 4 outpaces Universal Analytics, becoming the choice of digital marketers for in-depth event tracking insights. Explore our guide on how to configure GTM tracking for custom events for granular exploration of user journey.

Figure out how you can grow your website search ranking and visibility from scratch. Check our list of 10 native Webflow SEO features and 4 advanced SEO practices.

How to improve on-page content to ensure higher rankings for your website? We've pulled together latest insight to give you this comprehensive SEO checklist on content optimization.

Digital content creation is a fast paced job requiring constant professional improvement. Regardless if you’re a novice or a seasoned copywriter, brushing up on your skills and learning new tools is a must.

In just 6 weeks after the project start, CPC was lowered by 49,5%, while the conversions grew by 27.7%.

Campaign types: mostly test campaigns: lead generation, paid subscription promo, cost optimization. Average cost of conversion/lead within 5 months: $3.28

Everything a company publishes on its social media accounts, website pages, and blog must be well-reasoned.

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you," Matt Goulart

Probably, every SEO expert has dealt with a situation when a well-performing website needs to be moved to a new domain or a CMS.

In today's data-driven world, the goal for high-quality data is a top priority for organizations striving to make informed decisions and gain a competitive edge. However, focusing solely on data quality is no longer sufficient. To truly harness the power of data, organizations must broaden their perspective to include considerations of spend, usage, and performance. In this blog post, we'll explore why data quality alone isn't enough and why these additional factors are crucial for success.

As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.

The last two years accelerated digital transformation, launching the potent ‘everything online’ and ‘everything remote’ trends.

Digital marketing is an ultrafast industry. To maintain your position, you have to keep up with all the updates, changes, and trends.

Universal Analytics, as the new version of Google Analytics, entered the market in 2012.

Writing a perfect blog post isn’t simple. Topic relevance, readability, and proper text length are not enough to consider.

Your website traffic does not result in conversions? Most likely, your conversion funnel needs optimization.

It’s not enough to know the basic principles of launching an effective PPC campaign and getting the most out of display ads.