21 karma · joined October 8, 2010
Marketing - If people don't know that you're selling something, it won't get bought.
I agree with a lot of the Philosophy comments people are making, but in general you should try to avoid as many people as you can if they are not your customers.
Your direction usually dictates your education. Your ability to learn new shit is far more important than your inherent knowledge.
When a non-IT person has correspondence with an IT person about IT stuff it could come off as condescending because more often than not, the shared common knowledge is not there.
You probably could come off less condescending if you teach your users in terms of "Best Practices" instead of "Things to Avoid".
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