Apparently a front page news.yc submission is a less eloquent version of a sketch from an HBO show... That's a first...
11 karma · joined February 21, 2013
So far most of the devices they sold were priced to be cheaper than Apple's counterparts. This pricing move is trying to say "we have better technology than Apple and it's worth the price", possibly in anticipation of other high-end products such as Glass.
I have no idea if it will pay off, but it's a bold move.