schainan

The thing is, in practice bouncing directly to that view in another app is about the same as bouncing to a separate view in the same app. Try it with the new Foursquare + Swarm. I was just as skeptical at first, but it really does work pretty well. Honestly here's the old flow:

1. Hit check in 2. Pick venue 3. Type text, pick people you're with, etc 4. Hit confirm 5. Tap through insights 6. Tap to venue page

Now here's the new flow:

1. Hit check in from Foursquare's Here tab 2. Venue's selected, just tap your text, pick friends/sticker 3. Hit Check in 4. Swipe through insights, click "View in Foursquare"

It's honestly fewer steps when you think about it, thanks to the fact that the checkin flow is much faster + we know where you are with better confidence.

I work for Foursquare; here's my answer to #3:

It's not just that tips are shorter than reviews, though that's part of it. The issue with Yelp is that every single user gets the same recommendations if they search at the same place and time. And in a world where everything is becoming more personalized, it's crazy that the predominant app in the local search category does nothing to tailor its results to you. When you sign up for the new Foursquare, it asks you for your tastes so that every time you search, every time you open the app, it will be tailored for the things you like. It's like Amazon recommended products vs the experience you get on non-smart ecommerce platforms. It's smarter at a fundamental level; the things we are doing with our data are really smart and unprecedented in this space. That's why I'm confident we have a differentiated product in this new app, and I hope you try it out and see what I mean.

Furthermore, we still have tons of check-in data - 90% of our checkin users have moved over to Swarm and continue to check in. So I don't think there's much to worry about with regards to our data getting stale and losing quality.