While most of these financial models seem decent for tracking the operating of a SaaS company, if you are looking for a model that PE, investment banks and VC firms actually use to value a business, check out Private Equity Models:
48 karma · joined January 8, 2015
Seems to me they just found a fact that was interesting and decided to wrap an article around it.
The site is very much a work in progress...in the meantime if you don't feel comfortable putting your email in, perhaps you can wait for us to fix this and come back at a later date. thanks again!
Sorry for confusion; we ask for emails because we send you a copy to that email address. But you are correct; in the near future there will be a box that lets people either download immediately or have it sent to email instead.
All images are currently free and the plan is for it to remain so. Regarding the cart, that's a good point: its a hint on the additional features we have planned for the future, some of which may require a small payment.
You could also raise the price (CPM) of digital advertising.
Remember all these adtech companies deal in digital display. They take (for the most part) from traditional tv, print, classified, search (basically Google's monopoly), billboards etc. These decisions driven by ROI (cost benefit analysis based on price)
Sure, its competitive. And I agree that investors get excited about 'revenue traction' that isn't real traction. But in 2015 the winners have already separated from the losers in my opinion. There's maybe 5 to 10 companies on the Luma chart that are winners (outside of FB, Google etc). And to be a winner you need revenue growth, real profits and real cashflow (I'm talking net income, not adjusted EBITDA).
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