3,273 karma · joined July 27, 2010
My mainstay was Fundipedia https://www.fundipedia.com. We solved data problems for the financial services industry - asset managers to be precise like HSBC, LGIM, Barclays.
I sold Fundipedia in May 2025 and another SaaS business prior, and now spend my time looking for like minded people who love fresh ideas.
Connect with me on Linked In: https://linkedin.com/in/simonswords/
Sold Staff Squared in 2022 for a good sum (7 figure), reinvested most of it into Fundipedia.
Sold Fundipedia for life changing (8 figure) sum in 2025.
All businesses were bootstrapped, reinvesting profits to grow them organically.
I'm now angel investing and consulting. I'm posting more about my journey on my personal website over the coming months https://www.simonswords.com
Rough timeline:
2000 - started a computer hardware company called Atlas alongside a speed dating company (that's not a joke, I ran a speed dating company and some other weird businesses).
2002 - switched Atlas to designing websites, stopped selling hardware and associated support - fed up with call outs to fix networks at the weekend.
2004 - started to design AND code websites, grew Atlas out as a custom software shop - had about 10 employees. Made about 10% margin on a good year. Tough business.
Around 2006 - Vowed to find ARR working with our team on various software solution ideas.
2007 - built first version of what would become Fundipedia - a data management platform for buy side asset managers e.g. HSBC/Barclays/LGIM etc.
2011 - got fed up with internal HR admin as we took on more staff. Built internal HR/time off tracking system that would eventually become Staff Squared - a SaaS HR solution for small businesses.
2012 - 2016 - ran Atlas, Fundipedia and Staff Squared - not very well, but never made a mistake that killed these businesses. Although it nearly killed me - super stressful.
2017 - Fundipedia showed signs of promise as clients were coming to us via word of mouth - we did not market it at all. So I put a plan in place to grow Fundipedia and take on challenge of learning more about the asset management space.
2021 - landed massive Fundipedia client. Sold Staff Squared to a private buyer, wound down Atlas clients.
2025 - With Fundipedia leading the sector it was in - busting the rule of 40 it was now a real threat and an opportunity to our larger competitors in the space. I sold to FE FundInfo (who backed by Hg Capital).
I've also had side quests in addition to my main quest which is financial stability and the extreme and total control of my circumstances. Side quests are hobbies, friendships, fitness targets etc.
"It’s a lucky man who is happy with his place in life"
https://en.wikipedia.org/wiki/The_Gentlemen_(2024_TV_series)
Now bootstrapping https://www.minute-master.com - AI formal minute generation for regulated firms primarily in financial services space but also free to use for charities.
Either way, I've donated 50 bucks; seems like a great way to show support on a difficult day for Ukraine.
You guys must have impacted thousands upon thousands of lives with your hard work and creativity.
It's a board governance and minutes generation tool for fund administrators, trust companies etc. The types of firms that need to have regular meetings with directors and need those minutes formally captured.
But isn't there co-pilot for that? Yes, but no. Copilot can summarize a meeting - this is more regulatory orientated. So the agenda is set out, participants sent a pack before the meeting, and then minutes generated almost in real time to draft level of 80% accuracy. Ultimately means the process for managing and minuting a meeting is reduced from hours to minutes.
If we carry on doing well I suspect this will become more than a side project in 2025...
Please don’t think I’m a fan of the people at play here, I’m not. But it’s pretty standard stuff.
Were his knees bent the wrong way?
All the best to you and your pending addition to the family.
She was right, I held my hands up and apologised.
We then had a conversation about how I'm hardwired from my childhood to look for danger. This is one of the primary "skills" that has led me to run a successful business for most of my life. The reason being that by being able to see around corners, I'm very good at not making a mistake that kills the business.
Unfortunately like all strengths, this strength brings a set of weaknesses. The weakness it brings for me is an obsession on the things that could go wrong, what has gone wrong, how to do better, how to be better and so on. Aka negativity.
I wouldn't be where I am without this blessing and its associated curses but I do sometimes wish I could just go with the flow some more.
To that end, I work out, I spend less time in front of a computer than ever before, I practice stoicism, I have wider hobbies...but still, it's an ongoing thing to manage.
I guess this is no different to people with athletic abilities who have tortured their bodies for years and now get sore knees/hips etc from time to time.